Employee Job Satisfaction and SWOT Analysis in The Effort to Improve Service Strategy Management

Abstract

Job satisfaction is factors seen by the organization. If the organization sees

satisfaction when employees work, then employees are more active in

working so that productivity and service will increase. To find out the

strategic design of the hospital, so that the hospital runs with its goals, it needs

to do analysis SWOT. SWOT analysis is used to focus on strengths,

weaknesses, opportunities, and treats. For job satisfaction and SWOT

analysis in an effort to improve service strategy management at RSIGM FKG

Universitas Muslim Indonesia (UMI). Researchers used an analytic

observational method with a quantitative approach and a cross- sectional

research design. Collecting data was carried out using tools, namely

questionnaires and SWOT analysis with RSIGM FKG employees’

respondents as many as 35 people. The statistical test used was multiple

linear regression. Based on the results of the study there is a significant

relationship with employees’ job satisfaction at RSIGM UMI including

salary variable value = 0.001, organizational policy value = 0.010,

interpersonal relations value = 0.002, responsibility value value = 0.001,

working conditions value value = 0.011. Based on the results of the SWOT

analysis RSIGM UMI Makassar is in quadrant 1 that able to take advantage

of strengths and opportunities, and minimize weaknesses and threats. Based

on the results obtained, this shows that there is any influence on employee

job satisfaction at RSIGM UMI Makassar and based on the SWOT analysis,

RSIGM's position is in quadrant 1.